What kind of story do you want to tell today?

Explore 9 proven formats used by top founders. Each one includes examples, prompts, and tone variations.

All stories

Customer Wins

Turn real results into proof that sells.

Pipeline
Trust
Brand
One customer grew trial-to-paid conversions by 3x in 2 weeks.
Explore Customer Wins

Personal Story

Your origin, turning point, or belief—shared in a way that builds trust.

Trust
Brand
I almost walked away from the company. This week, we raised $1.2M.
Explore Personal Story

Building in Public

Show what you’re building, as you build it.

Engagement
Trust
Brand
We just shipped v2.0. Here's what changed and what broke.
Explore Building in Public

Founder Beliefs

Share the principles behind how you build.

Brand
Trust
POV
I don’t believe in hiring ‘rockstars.’ I believe in learners.
Explore Founder Beliefs

Vision & POV

Show where the world is going—and your place in it.

Thought Leadership
Brand
Pipeline
AI isn’t replacing jobs. It’s changing what ‘work’ means.
Explore Vision & POV

Lead Magnet Story

Wrap your resource in a story that makes people care.

Pipeline
Engagement
Email Growth
After 100+ tests, I made a Notion template to track them all.
Explore Lead Magnet Story

Breakdowns & Reactions

React to news, launches, or strategies with insight.

Engagement
POV
Authority
Dharmesh just nailed something in this post. Here's why it works.
Explore Breakdowns & Reactions

Hiring & Culture

Tell stories that attract the right people.

Hiring
Brand
Trust
We’re not hiring for pedigree. We’re hiring for potential.
Explore Hiring & Culture

Solving Customer Problems

Show how your product solves real pain.

Pipeline
Trust
Authority
Everyone’s duct-taping this with spreadsheets. Here's a better way.
Explore Solving Customer Problems

Not sure where to start?

Try our guided plan based on your current goal.